Thomas Kraft is the founder of Norpac Fisheries Export, headquartered in Honolulu, HI and is currently managing director for Insite Solutions in Seattle, WA. Norpac was founded in 1986 and specializes in tropical pelagic and deep-water finfish species. Tom worked for Price Waterhouse prior to his involvement with the seafood industry. Norpac and their fishing partner, Luen Thai Fishing Ventures, operate fishing vessels in the western pacific, a US based fleet of 727-200 cargo jets, multiple on-site processing facilities, with distribution throughout the US, Canada, Hong Kong, Japan, Europe, and China. Mr. Kraft has been involved with electronic traceability since he developed a system for Norpac in 2004. Since then they have installed their traceability system in companies operating in the Marshall Islands, Micronesia, Vietnam, and Indonesia. This system traces raw materials from the fishing vessel, through processing and to the end user, covering the entire value chain. He is an advisor to HRH Prince Charles’ ISU-Marine Programme, and was honored by the Seafood Alliance as a 2012 Seafood Champion. Tom has participated and spoken on numerous panels around the world regarding seafood sustainability and traceability. These include, among others, The Economist, David and Lucille Packard Foundation, Seafood Alliance Seafood Summit, Industry Labs, and Wild Salmon Center. He also established and led an industry-run Tuna Fishery Improvement Project in the Republic of the Marshall Islands, is an advisor to and stakeholder in the WWF/Vinatuna Tuna Fishery Improvement Project in Vietnam and has recently engaged with The Nature Conservancy to develop data-gathering capacity through remote site electronic traceability in the Indonesian deep slope snapper fishery.