Takayuki joined Rakuten after honing his professional skills as a researcher in NGOs and think tanks. In 2015 he took the helm of Rakuten Group projects focused on sustainability strategy development, ESG information disclosure, and activating social innovation through multi-stakeholder collaboration. He oversaw the launch of the “Earth Mall with Rakuten” project, an internet marketplace focused on sustainable products, in 2018. Through this project he collaborates with consumers, Rakuten shop owners and merchants, academics, and other businesses to promote certification products such as MSC, ASC, FSC, and RSPO, while driving the creation of an internet shopping platform that contributes to a sustainable society by enabling and encouraging responsible production and consumption.
In addition to this, Takayuki researches sustainable e-commerce at the Future Merchant Design Laboratory, Rakuten Institute of Technology. He holds a Master of Environmental Studies from the University of Tokyo, and an undergraduate degree from Shinshu University.