Susan is the Sustainability/Certification Advisor for the Alaska Seafood Marketing Institute (ASMI). In this role, she manages all marketing, outreach and communications. She implements strategies for global awareness and recognition, represents Alaska at industry conferences, and speaks to relevant issues on sustainability and certification in the seafood marketplace. Susan's seafood career started with the Marine Stewardship Council (MSC) as a Commercial Manager where she promoted the use of the MSC ecolabel throughout the seafood supply chain and increased awareness of the MSC program in the North American market. She later joined the Monterey Bay Aquarium's Seafood Watch program as Senior Partnership Manager. There she oversaw the business relationships with major seafood buyers in the retail and foodservice sectors and consulted with corporate partners and their supply chains to develop and implement sustainable seafood programs, initiatives and commitments. Susan’s experience in both for profit businesses and NGOs, affords her the unique view of all stakeholders when it comes to understanding how seafood certification and assessment programs are incorporated into seafood procurement policies. A Seattle native, Susan has a B.A. in Communications from Washington State University.