Lucy Holmes is the Senior Programme Manager for Seafood Finance with the WWF-US Markets & Food team and is hosted by WWF-UK. As part of the commodity finance team, Lucy focuses on the seafood sector and understanding ways to align capital with sustainable seafood practices. This includes understanding financial flows and incentives as well as developing business cases for the transition to sustainability within the seafood sector. Prior to joining WWF, Lucy managed the Marine Programme at the Prince of Wales's International Sustainability Unit (ISU) with a focus on sustainable Blue Economy and sustainable finance in the fisheries sector. She authored and contributed to a number of the ISU's reports including: Towards Investment in Sustainable Fisheries, A Framework for Financing the Transition.