At the age of thirty Lucas set up Utz Certified, currently the largest certification program for sustainable coffee, cocoa and other agri-commodities. Later he founded NewForesight, an International operating strategic consultancy company dedicated to turn sustainability challenges into market opportunities. And SCOPEinsight, a business intelligence company dedicated to set the world standard for making Farmer Organizations more professional.
Moreover he is coach for Start-ups and Social entrepreneurs. Through his work he has been active for almost 20 years in over 16 different sectors and markets and he is the trusted advisor of many of the top Trade and Industry in Food and Agriculture, Governments, NGOs and leading International Organizations like World Bank, IFC, FAO.
He is author of the successful book ‘Changing the Food Game – Market Transformation strategies for sustainable agriculture’. And he teaches frequently at business schools and Universities on the topic of market transformation and systemic change management.
For his impactful work and achievements he was honoured by the World Economic Forum as Young Global Leader and he was named Ashoka Fellow for being a systemic Change Maker. Four times he was mentioned in the top 100 most influential sustainable thought leaders of the Netherlands. Lucas personal motto is, If you want a different outcome, you have to change the rules of the Game.