JASON CLAY is senior vice president for food and markets at World Wildlife Fund and also launched the Markets Institute to identify and address global issues and trends in more timely, cost-effective ways. Over the course of his career he has worked on a family farm and in the US Department of Agriculture. He has taught at Harvard and Yale and then spent 15 years with human rights NGOs working with indigenous people, refugees and famine victims. In 1988, he invented Rainforest Marketing, created one of the first US fair-trade ecolabels, and set up a trading company within and NGO. He was responsible for co-creating Rainforest Crunch and more than 200 other products with sales of $100 million. From 1999 to 2003, he codirected a consortium with WWF, the World Bank, the UN Food and Agriculture Organization, and the National Aquaculture Centres of Asia/Pacific to identify the most significant environmental and social impacts of shrimp aquaculture and management practices that measurably reduced them. Since then he has co-convened multi-stakeholder roundtables of producers, investors, buyers, researchers and NGOs to identify and reduce the impacts of salmon, soy, sugarcane, cotton, and beef. In the past, Clay has launched aquaculture, agriculture, and market transformation programs within the WWF Network. Most recently he has helped create corporate commitments around deforestation and more recently brought attention to global issues such as illegality, degraded land, and long-term contracts as a way to use the market to change it. He is the author of 20 books and is National Geographic’s first-ever Food and Sustainability Fellow. He was awarded the 2012 James Beard Award for his work on global food sustainability. Clay studied at Harvard University and the London School of Economics before receiving a PhD in anthropology and international agriculture from Cornell University.