Eric is General Manager for Traceability Initiatives at Ecotrust Canada, a Vancouver-based charitable nonprofit that launched the seafood traceability system ThisFish in 2010. Prior to working on ThisFish, Eric was head of communications for Ecotrust Canada and executive director of the Coastal Community Network, an advocacy group in British Columbia. Eric, who grew up in the commercial fishing industry on Vancouver Island, has worked in the harvesting and processing sectors and has written several reports on sustainable fisheries and ITQ systems. Eric is also an author – his first book, a biography of famed marine ecologist Ed Ricketts, was a Kiriyama Prize Notable Book in 2005. His second book, focused on the modernization of China, won the Ottawa Book Award for Nonfiction in 2011.