Putting Your Money Where Your Mouth Is: Localizing the Resource, a Case for SolTuna and NFD
A lot of what is wrong with the seafood industry, especially canned tuna, is driven by cost and the demand of retailers and consumers for cheap products. The resulting big problems include labor abuses, inequitable resource dividends, and ecosystem impacts from poor FAD management. These can be solved with localizing the resource where value is added close to the catch and resource management is championed by local stakeholders, then sharing that story with the consumer so they feel good about what they are buying and eating. An excellent model of this is SolTuna and NFD. The approach requires a long-term commitment, serious cash investment, and customers. The model could also be helped along with real support from the philanthropic and NGO community with dollars dedicated to infrastructure development and consumer education.