Organizational Branding: Marketing Sustainable Seafood
You’ve made a commitment to sustainable seafood for your business, now comes the hard part: effectively marketing the product to consumers. How do you get the average customer to care and prefer your company over other options? In this presentation, you’ll hear what one sustainable sushi company has learned on its mission to achieve leadership in marketing sea-friendly sushi to consumers. The goal is to not just be a champion of sustainability but to also turn your customers into champions for the cause.