Keynote: The Human Face of Sustainability: Empowering Fishers, Farmers, and Workers
Paul Rice is Founder and CEO of Fair Trade USA, the internationally-acclaimed social enterprise and leading certifier of Fair Trade products in North America. Since its launch in 1998, Fair Trade USA and its partners have generated almost $500 million in additional income for farmers and workers in more than 70 countries worldwide, allowing them to keep their kids in school, care for the land and steadily improve their livelihoods.
Paul’s rich, first-hand experience in the areas of sustainable agriculture, grassroots economic development, global supply chain transparency and consumer activation is unique in the certification world. He is now a leading advocate of “impact sourcing” as a core strategy for both poverty alleviation and sustainable business. Paul will share insights from his 30 years of experience in innovating the Fair Trade model and working closely with titans of industry to illustrate that sustainability and profitability go hand in hand. He believes that everyday purchases can impact the world for the better, and will share how the Fair Trade movement helps propel a much larger, lasting shift toward Conscious Capitalism.